UK businesses call for weather app rethink after £137,000 ‘raincloud’

UK attractions call for weather app rethink after £137,000 miss.

One small icon appearing on your mobile phone is, according to several UK businesses, causing a drop in footfall – with many now calling for changes to be made. Icons show rain as a general icon for a day, when in reality, it could be a short period of rain at 6am.

A coalition of the UK’s biggest tourist attractions is demanding a radical ‘rethink’ of how weather apps display the forecast, claiming that misleading ‘raincloud’ icons are causing footfall to plummet across the entertainment sector.

But one area that should also be considered is the garden retail sector. Customers tend to review their weather app prior to visiting garden retail businesses and also plan their gardening activity around the weather.